Girlfriend in your Closet was born out of Jennifer’s desire to combine many passions: style, fashion, visual arts and the exhilaration that comes from unlocking a woman’s beauty. New York’s Fashion Institute of Technology (FIT) saw in Jennifer a budding stylist. There she honed her craft of applying visual aesthetics to fashion design. As a manager at Bergdorf Goodman, Jennifer put together outfits for women in many walks of life and from around the globe. It wasn’t long before EILEEN FISHER added Jennifer to her team. There Jen influenced the evolution of the line and its indoctrination to a generation of women seeking to be clothed in luxury and quality. As Director of Sales for SAUNDRA MESSINGER, Jennifer saw the world of accessories from the inside. This brought Jen’s fashion experience full circle. An industry expert noted “Jennifer’s natural ability to pull together custom looks for individuals has contributed to her longevity and success in the fashion industry.” All of Jennifer’s previous worlds have morphed into her doing what she loves through Zesta Style and Girlfriend in your Closet.
Jennifer’s an active member of the WBOA and member of the Western Mass Coaching Alliance. She was voted one of the top 25 women to watch in western Massachusetts where she lives with her family.
Anita’s sense of style won her awards and accolades while still in high school. This sense of style helped Anita become a female industry leader in the men’s corporate worlds of Eli Lilly and Hewlett Packard. In motherhood, her entrepreneurial spirit and creativity combined when she designed her own children’s clothing line. This grew into a women’s clothing line featured at juried New York shows and her own store: Anita Eliason Designs. Anita’s boutique was described in the Republican newspaper as “New YorkChic meets Valley Laid Back”; an oasis for women to find their inner beauty from the everyday to the important occasions of their lives. Anita’s extensive knowledge of clothing construction has earned her a reputation as a “magician” when it comes to alterations. “Anita has a true gift for bringing once loved but dated clothing back to life” said a follower of Anita’s.
Zesta Style is the natural extension of Anita’s talents in the worlds of style, color and creativity. Anita is a WBOA board member and a Grinspoon Award recipient.